Loser Branding
A branded cinema movie that stands out from the crowd through original storytelling. Find out how we created 'Loser Branding'.
Challenge
Branding with a difference
Develop a concept that stands out from typical product or image films and makes it clear that it is bad to seek advice from run-of-the-mill agencies.
Approach
Reversed roles
We turned the branding around and created Loser Branding - a fictional film about a dubious agency and a chaotic psychotherapist that ironically shows the contrast to real quality.
Results
Innovative Branded Cinema – A film that stands out for its originality
A 3-minute Branded Cinema Movie that stands out due to its unique content and high quality and clearly stands out from the competition.
